ZDF BROADCAST FEEDBACK SURVEY
Section 1: General Information
How often do you watch SailGP live on TV?
Every race
Most races
Some races
This was my first time
Where do you typically watch the SailGP live broadcast?
On traditional/ linear TV channels (e.g. ZDF’s main channel)
On a TV broadcaster’s streaming service
YouTube
Other
Section 2: Your experience with the ZDF Broadcast
On a scale of 1-5, how satisfied were you with the overall broadcast on ZDF?
1 - Very Unsatisfied, 5 - Very Satisfied
Commentary
1
2
3
4
5
On-screen graphics and data
1
2
3
4
5
Camera angles
1
2
3
4
5
Overall production
1
2
3
4
5
What did you think of the commentators?
What kind of content would you like to see between races?
Athlete interviews
Behind-the-scenes
Educational explainers
Highlights
Section 3: Content and Engagement
In addition to the live race, which of the following types of content do you want to see more of?
Behind-the-scenes content
Athlete interviews and profiles
Educational videos
Short form content for social media
Highlights and race recaps
Content featuring German athletes
Other
We are hoping to grow the German SailGP’s team’s profile. What kind of stories about our athletes and their lives would you be most interested in?
Do you have any other comments or suggestions for us to consider for future SailGP broadcasts in Germany?
Thank you for your feedback! Your input is a huge help as we work to make the SailGP broadcast in Germany even better.